Internet marketing research firms predict that the number of online consumers will grow at a rate of 30 to 50 percent over the next few years. These numbers alone should be enough to persuade you that your business should have a website

If you want to be taken seriously as a company however you must have a professional looking website. If you are sent a brochure or a leaflet from a company that looks badly made you may think twice about using them. The same applies to the Internet! Since many consumers now search for information online prior to making a purchase or visiting your shop, your site may be the first chance you have at making a good impression on a potential buyer.

Below is a list of reasons why you may need a web site: -

• To generate awareness

Your website is your 24 hour 7 days a week advertising to the whole world.

• To do business online

The Internet has opened up the world and you could find you are getting enquiries or orders from right across the world!

• To improve a competitive advantage

When searching on the Internet, you really have no idea if you are dealing with a one-man show or a multi national company. You can advertise yourselves and sell on a level par with every company out there. As long as your website looks professional and has all the relevant information on, you can easily project the image and professionalism of a much larger company and compete with the big boys!

• To use email

Email is a very cost effective and instant way to send and receive information within your business, to suppliers or potential clients. Anyone browsing your site can contact you instantly rather than having to remember to call you the next working day or pop into your shop.

• To improve communication

Some of the larger businesses use a website to keep employees such as sales representatives around the country, or even around the world in touch with head office.

I'm not saying you should put all your efforts into selling your wares over the Internet. The point to be made here is that you should at the very least have a presence on the web so that customers, potential employees, business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer.

It's actually better to have no website at all than to have one that makes your business look bad. Your site speaks volumes about your business. It either projects the image of a well-run, well-managed professional outfit or a shoddy business that lacks skills and business sense!

Your website is an important part of your business. Make sure you treat it as such!

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