In addition to the wesite design and development, Malluba has many other additional options should you choose to use them. Click on the following headers to read more:

Monthly statistics report

Amends to websites

Technical (new pages, new sections etc) 

Creating links

Researching and adding articles

Submitting to search engines, portals, directories

Monthly statistics report

Malluba can send you monthly statistics reports which can be invaluable in finding out where your visitors are coming from, where they are going on your website through to which search engines have spidered you and who is linking to you.

A monthly statistics report will show you the following:

• Sessions information - Tells you how many have visitored your site by day

• Pages and files - Tells you more about which pages have been visited

• Navigation - Goes into more detail on the pages visited. It tells you which page people are entering on, leaving from, length of time people are viewing a particular page and session length

• Referrals - Find out who is linking to your site, which search terms are being used to find you and which search engines they are coming from

• Domains and users - Here you can find out which domains people are coming from, which country and their IP address

• Browsers and robots - Here you can find out the browsers being used by session, the platforms being used and the robots who have visited your site

We can create a statistics report which will mean the most for you and your company.

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Amends to your website 

This section applies to pages which already exist. Amends on copy and content, adding, moving or replacing images (any bought images will be charged for ontop of the £25 hourly fee.)

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Technical Amends

This section of amends applies to new pages being added, new sections in your menu and new components being added. Charges are £45 per hour. There are many components available such as polls (there is a poll on the right hand side of this website. It encourages a little interaction plus can be a source of market research.) There are weather components, forums and newsfeeds for example. Some components are free and will only incur an installation fee where as some have a small charge by the developer which we will advise you of.

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Creating Links

A growing number of search engines use link popularity in their ranking algorithms. Google uses it as its most important factor in ranking sites. HotBot, AltaVista, MSN, Inktomi, and others also use link popularity in their formulas. Eventually every major engine will use link popularity, so developing and maintaining it are essential to your search engine placement.

Link popularity can do a lot for your site. Not only will many search engines rank you higher, but links from other sites will also drive more traffic to you.

Not just numbers
Link popularity is much more than a measure of how many links point to a site. Search engines use far more sophisticated formulas to gauge how popular sites are. In general, however, link popularity is measured by the following three factors:

1. Number of Links - The more, the better. Although lots of irrelevant links are less effective than a few relevant ones, they're better than nothing. Inktomi, a company that provides search results to engines like HotBot, still values the number of links more than anything else.
2. Relevance - Search engines prioritize incoming links from pages that are relevant to the page in question. For example, if you sell puppy food, a link from a dog food supplier can boost your rankings more than one from, say, your sister's gardening site.
3. Link text - The text used to describe a link can also affect your rankings.

Researching and adding articles

There are several reasons for adding up-to-date relevant information on your website about your company or the general business you are in:

1. Keep your clients coming back for more. By posting updated news, awards relating to your company and industry news, you reassure your clients that you are staying on top of the game. The more interested your clients are in you website the more willing they are to refer your site to their friends and family.
2. By updating your website you prove to the search engines (Google, MSN, Yahoo) that you are a committed and a valid site. If you never change your content a search engine will be inclined to believe you are a "dead" or inactive site.

Submitting to search engines, portals, directories

Anyone on the internet, if they don't know the URL of what they are looking for, will search on a search engine or directory. In order for you to show up on search engines, portals and directories you need to be submitted. Submisisons are very important in getting your site visible to the outside world. Malluba can submit you or of course you can do that yourself - the choice is yours! 

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